南极发布的启发

Filed Under (Manage) by mantian on 15-01-2009

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南极社区最近发布了,取得不错的效果,不过通过看用户反馈,以及我们本身运营过程中存在的问题,也发现应该好好总结一下,一个新的产品发布的时候,究竟应该注意那些重要事项,以免今后产品发布还同样存在问题:

1、要有最坏的打算;

万 事具备,只欠东风,这个东风就是要有最坏的打算。没有完美的计划,比如这次南极社区的发布,在Tips推送下,瞬间就出现down机现象,显然是发布之前 对用户规模,系统容量,容错性方面的估算不足。如果做最坏的打算,有软的招术,如对用户友好提示的过渡页面,也有硬招,就是如今根据用户规模和系统容量在 产品技术架构上保证负载均衡和平滑扩展技术。

2、要有后备计划;

随时都有可能出问题,其实出问题不可怕,可怕的是缺 乏应对的措施。发布前如果做了最坏的打算,也就是会制定最好的后备计划。有了比较好的后备计划,那我们就可以兵来将挡水来土掩了,一个好的架构师就是这 样,它随时最好了对最坏情况的应对措施,因此它不会时时刻刻处在救火当中。

3、把用户当傻瓜,要有用户指引;

这次发 现如何把用户当傻瓜真是一门很高深的学科,比如南极社区确实是做了图片广告放在首页,但是用户依然会觉得一进入首页,发送twitter就是在发送新春祝 福,为什么呢?因为广告缺乏引导性,没有人会直觉就知道点了广告就能进入福袋发送页面,这个是其一;其二是摆了那么多应用在左边,进入后也缺乏用户指引, 大家不知道来这里能干些什么?也许,在新产品发布的第一版本,用户第一次,第二次访问,首页也都应该是具体的用户指引流程。google 确实做得很好,随时都可以感受到对用户的指引。

4、事前准备好运营及监控平台;

这一关很重要,否则就失去对产品发布的控制了,新产品着重应该在以下几个方面进行监控;

  • 服务器负载情况(CPU,内存,毛刺…)
  • PV&UV
  • 用户停留时间趋势
  • 业务数据监控

5、指定人员处理用户反馈

通常是产品经理去做的,但是实际上应该全体成员每天在新发布期间都要重点关注用户的反馈,特别是开发人员,一定要对自己的特性负责,感受一下用户对自己开发的特性的挑战,这样有利于更好的改善产品;

6、选择合适的Tips推送时间和人群

时间点及范围的选择也比较重要,这次选择在中午发送,有效错开高峰

7、其它的呢?

你也帮忙总结一下,发表在评论里面,如何?

Automated managed server hosting solution-ironScale

Filed Under (SAAS) by mantian on 04-01-2009

Tagged Under : ,

SAAS服务如何解决自我管理的问题,类似互联网服务中的自动部署系统的作用,国外有家公司做得非常不错,不过比较可惜的是没有看到比较成熟的应用。

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The automated on-demand IronScale environment is not virtual and not shared, not cloud and not grid, but rather built on dedicated physical servers in a Tier IV world-class data center. Your physical IronScale server environment will be fully integrated for true automation and engineered for enterprise-caliber reliability, security, and performance. Plus you will have a highly scalable environment; you don’t have to overbuy or overprovision. Get what you need when you need it for growth, new technologies, new features and services, or changing business conditions. You can ramp up or down, and click to make changes on-the-fly, with full root access control. And above it all, IronScale is robust delivering useful, unique features like clone, snapshot, and auto failover.

IronScale – Fast, Automated, Powerful

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